Pierre Rochard recently announced the launch of a new firm called The Bitcoin Bond Company, which aims to focus on Bitcoin-backed structured finance. Rochard, a former vice president of research at Riot Platforms, will serve as the CEO of this new venture. The company’s goal is to acquire $1 trillion in Bitcoin by 2046 on behalf of its clients by bridging institutional capital with Bitcoin through a regulated framework of structured products with third-party custody.
The firm plans to target credit allocators seeking volatility protection and equity risk-takers pursuing Bitcoin outperformance. Rochard mentioned that he had been considering the concept of a BTC-backed securitization company since first learning about Bitcoin, and the election of President Donald Trump further solidified his idea due to the expected shift in regulatory stance. He believes that a depoliticized and merit-neutral SEC will regulate Bitcoin-backed financial products in a balanced manner, giving financial institutions the confidence to engage with Bitcoin constructively.
Rochard envisions expanding access to Bitcoin’s utility by packaging the asset into structured finance vehicles that meet institutional requirements for transparency, regulation, and risk management. This aligns with the trend of institutional products built on top of crypto-native assets, such as exchange-traded products (ETPs) and asset-backed notes. The Bitcoin Bond Company aims to create long-term relationships between credit allocators and risk-takers by providing transparent, regulated, and efficient risk transfer for the global strategic reserve asset.
The success of recently launched Bitcoin ETFs has validated market appetite, with Rochard assessing them as the most successful product launches in the history of the financial industry. He noted that institutional investors are often constrained by volatility, while risk-seeking participants are looking for leveraged opportunities. The Bitcoin Bond Company aims to bridge these profiles with structured instruments designed to accommodate both, creating long-term value for all parties involved.
Rochard sees The Bitcoin Bond Company’s mission as part of a broader effort to fulfill Bitcoin’s original utility as decentralized, electronic cash. He emphasized that decentralization remains Bitcoin’s core utility, offering users sovereign control over their capital. Rochard believes that capital markets will increasingly recognize Bitcoin as a strategic collateral asset, with potential uses in sovereign debt issuance, corporate convertible bonds, and asset-backed securities. This recognition of Bitcoin’s unique collateral diversification abilities will foster demand for the underlying asset and accelerate its adoption in the market.
