Sky, formerly known as MakerDAO, is considering potential additional brand adjustments based on community feedback on its recent rebrand. The protocol’s co-founder, Rune Christensen, has proposed three possible courses of action to address concerns over the Sky brand and the utility of its token. These options include retaining the Sky brand, reverting to the original Maker brand, or adopting a hybrid solution that combines elements from both brands.
Despite the platform’s achievements, such as the rapid growth of the newly launched stablecoin USDS and its integration with major DeFi platforms, users have expressed confusion and loyalty to the MakerDAO brand. Christensen emphasized the importance of ensuring that any brand adjustments do not negatively impact users or token holders and that their user experience remains consistent.
A community call is scheduled for Oct. 25 to discuss and choose one of the proposed options, followed by the publication of a finalized proposal called the “Atlas Edit” on Oct. 28 for further community input. If approved, a formal vote will commence on Nov. 4 to determine the final direction for the protocol.
Overall, the evaluation process reflects Sky’s commitment to engaging with its community and addressing feedback to ensure the platform’s long-term success. By considering different branding strategies and seeking input from users, Sky aims to maintain a positive user experience while continuing to innovate in the DeFi space.
